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Bernd Hoffschlag currently serves as the Unit Lead for Brand Management, Campaign, and Digital Marketing at FitX since April 2024. Previously, Hoffschlag held the position of Associate Director of Brand Marketing & Communication at Inwerk GmbH from November 2022 to January 2024, where responsibilities included building the brand marketing department and developing integrated communication strategies. Prior roles included Senior Brand Manager for Grünländer at Hochland Group, Head of Product Management at Teekanne, and various positions at Brauerei C. & A. VELTINS GmbH & Co. KG, where Hoffschlag led brand management and digital marketing efforts. With a Master's degree in Business, Management, Marketing, and Econometrics from the University of Münster, complemented by international experience at Aarhus University, Hoffschlag brings a robust skill set to the field of brand management and marketing.