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Padma Shanti is a seasoned professional with extensive experience in business analytics and revenue optimization across diverse industries. Currently serving as a Commercial Senior Associate at FIT HUB, Padma specializes in advanced data analytics to identify revenue trends and business opportunities. Previously, at Alibaba Group, Padma played a pivotal role as a Regional User Growth Senior Analyst by developing strategies for user growth across six Southeast Asian ventures. A strong foundation in sales and marketing was established at Segari, where Padma successfully launched an FMCG business and executed impactful promotional campaigns. Early career roles at Shopee, MARKPLUS, INC., Proskymice Interactive Group, and digital marketing internships provided valuable insights into campaign management and marketing strategies. Padma holds a Bachelor's degree in Business from The Chinese University of Hong Kong, Shenzhen, and has further enhanced expertise through studies at Yale University.