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Kiira Petit has an extensive career in marketing and project management at Fiskars Group, beginning in February 2014 as a Marketing Coordinator for Fiskars Garden and progressing through various roles, including Junior Customer and Shopper Marketing Manager and Brand Portfolio Manager. Currently serving as Senior Creative Content Manager for the Fiskars brand, Kiira leads strategic direction development for a portfolio of 20 brands, managing projects that enhance digital marketing practices and brand management. Kiira's earlier experience includes a brief stint at MicroMedia OY as B2B Customer Acquisition, where responsibilities involved reaching out to potential customers for tailored marketing services. Educational qualifications include a Master's degree in International Marketing Management from LUT University and a Bachelor's degree in International Marketing, complemented by an exchange program in France.