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Helen Cheung is an accomplished marketing professional with extensive experience in various industries, including luxury lifestyle, beauty, and food. Currently serving as the Senior Marketing Activation & PR Manager for VITA CE at Fiskars Group since January 2021, Helen leads marketing efforts for recognized premium brands like Iittala and Royal Copenhagen. Prior roles include Content Manager for Foods and Brand Manager for Oral Care at Unilever, Marketing & Communication Manager for FOREO and LELO HEX, and positions at Philips, Unibail-Rodamco, Hero Group, and Bonduelle. Helen's academic background includes a Master's degree in Marketing Management from Tilburg University and an exchange program in China business/marketing at The Chinese University of Hong Kong.