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Uros Protic has extensive experience in digital marketing, currently serving as the Head of Paid Marketing and formerly as a Search Engine Marketing Specialist at FishingBooker since November 2017. Previously, Uros founded the NGO Alternative Collective in January 2011, focusing on social and cultural projects until its conclusion in October 2020. Uros also held the position of Search Engine Marketing Manager at i-Audience Ltd from December 2013 to November 2017. Uros's academic background includes an MBA in Banking and Financial Support Services from Lincoln University, Oakland, CA, and a Bachelor of Finance from the Faculty of Economics, Finance and Administration (FEFA).