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Greg Vassar has a diverse range of work experience. Greg is currently the Vice President of Media Activation at FirstLine Creative & Media, LLC, where they lead a team in developing successful media activation strategies. Prior to this, Greg worked as the Area Director of Business Development at Simon Property Group from 2020 to 2023. Greg also held the role of Vice President of Business Development at MBI from 2010 to 2020. Before that, Greg worked at CBS Radio as a Sr. National Account Executive from 1999 to 2008, and at Carat as an Account Executive from 1997 to 1999.

Greg Vassar pursued their higher education from 1993 to 1997 at the University at Albany, SUNY. During this period, they obtained a Bachelor's degree in Economics.