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Malvi Modi is a Senior Data Analyst at FirstCry.com (BrainBees Solutions Pvt. Ltd.) since July 2021, specializing in bridging data and product to drive growth and engagement through data-driven decision-making. Previously, Malvi served as a Customer Success Manager at Tatvic Analytics from June 2019 to July 2021, focusing on data collection, transformation, visualization, and activation using Google Marketing Platform tools. Additionally, Malvi began a career with a summer internship at EXL in 2018, where an analysis of the Google Merchandise Store Website using Google Analytics led to recommendations for improving visitor retention through discounts. Malvi holds a Master of Business Administration in Finance from Ahmedabad University and a Bachelor of Business Administration in Finance and Financial Management Services from B.K. Majumdar Institute of Business Administration.