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Kritika Yadav has extensive experience in retail merchandising, currently serving as General Manager of Merchandising for Offline Stores at FirstCry.com (BrainBees Solutions Pvt. Ltd.) since November 2014. Previously, Kritika held the position of Manager of Key Accounts (Retail) at The Walt Disney Company (Disney India) from September 2013 to October 2014, and Manager of Retail Planning at Amigo Sport Private Ltd (FIFA) from February 2010 to August 2013. Prior roles include Buying & Merchandising at Future Group India and a trainee position in merchandising at Levi Strauss & Co. Kritika holds a Master's degree in Fashion Management from the National Institute of Fashion Technology, completed between 2006 and 2008.