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Kat Evans is a seasoned marketing professional with extensive experience in various roles within the industry. Currently serving as the Cross Sales Marketing Manager at first direct since June 2023, Kat previously held the position of Retention & Engagement Marketing Manager at HSBC from July 2017 to June 2023. Prior experience includes roles as Campaign Manager at RWE npower and Communisis, along with earlier positions as Campaign Executive at RWE npower and Marketing Executive at sk:n clinics. Kat began the professional journey as a Visitor Marketing Assistant at NEC Group. Holding a Bachelor of Arts degree in Sociology and Media from Leeds Trinity University, completed in 2006, Kat possesses a strong foundation in both analytical and creative aspects of marketing.