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Rouba El-Ali is an experienced Technical Solutions Architect currently serving at First Command Financial Services, Inc. and Rbia, LLC, where Rouba also holds the position of Principal Owner. With a strong background in technical architecture and strategic planning, Rouba has previously worked as an Associate Director and Principal Architect at Cognizant and NTT DATA Services, delivering Salesforce solutions and leading technical teams. Rouba's expertise encompasses advanced programming, multi-stream project design, and Salesforce implementations, including Sales, Service, and Experience Clouds, along with a solid academic foundation from the Naveen Jindal School of Management at UT Dallas, holding a Master's degree in Information Technology.