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Sam Horton has a diverse work experience spanning several industries. Sam started their career at GoVIP, an online service reservation system, where they co-founded the company and developed an online platform for users to pre-purchase and customize their evening experiences. After that, they worked at Mosaic North America as a Field Coordinator and later became a Program Coordinator and Field Manager for Labatt. Sam then pursued an MBA at Hult International Business School, where they were awarded the Hult Entrepreneurial Impact Scholarship and served as a Global Ambassador. Following their MBA, they joined Firework as a Senior Manager, focusing on growth and strategy. Sam later became the Director of Global Business and currently serves as the Director of Commerce Partnerships. In addition to their roles in the private sector, Sam also serves as an Advisor for Revenue Roll, a position they took on in 2022.

Sam Horton began their educational journey in 2018 when they attended Hult International Business School. Sam pursued a Master of Business Administration (MBA) degree at this institution and completed their studies in 2019. Following this, in the same year, Sam participated in the Continuing Studies Program at Stanford University. Here, they focused on Product Management (IoT) and Entrepreneurship. While their start and end years are not mentioned, Sam also attended Western University, where they completed a Bachelor of Arts Honors degree in Visual Arts Honors Specialization, emphasizing Arts & Humanities.