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Ellen Howse is an accomplished marketing executive with extensive experience in leadership roles across various industries. Currently serving as Chief Marketing Officer at Firehook Bakery since April 2024 and as Strategic Advisor for Eric's Orchard Inc., Ellen has previously held significant positions including Associate Chief Marketing Officer at The CMO Syndicate and Chief Marketing Officer at Dewey's Bakery, where responsibilities included brand marketing and e-commerce efforts. Ellen's prior roles also encompass innovation leadership at Hello Products LLC, fractional consultancy in the CBD sector, and new product commercialization at pladis Global. Ellen's career began with the founding of Howse Business Consulting, alongside consulting roles focused on innovation and growth strategy. Academic credentials include an MBA in Marketing from Northwestern University's Kellogg School of Management and a B.S. in Advertising, graduating summa cum laude from the University of Illinois Urbana-Champaign.