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Francis Martin Llanes has over a decade of experience in sales and management, currently serving as the GSM/Channel Head for the Professional Segment at Firefly Electric & Lighting Corporation since August 2012. Previously, Llanes held the position of Regional Sales Manager for Key Accounts/Modern Retail from July 2017 to June 2019, focusing on North Luzon and Metro Manila, where responsibilities included tailoring sales plans and managing inventory investments. Prior experience includes roles at Pharma Dynamics (Pty) Ltd, Davies Paints Philippines Incorporated, Mead Johnson Nutrition, and Metropolitan Pharmaceutical Products Inc., covering various aspects of sales and business development. Francis Martin Llanes holds a Bachelor's Degree in BSBA Marketing from De La Salle University - Dasmariñas.