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Toby Lousada is a seasoned executive with extensive experience in operations and management across various industries. Currently serving as Managing Director at Fired Earth since June 2021, Toby is focused on business reset and future planning. Concurrently, as Executive Director at Form (Midlands), Toby collaborates with the management team. Previously, as Operations Director at Penguin Random House UK, Toby oversaw distribution integration post-merger, and during tenure at NHS Supply Chain, Toby directed supply chain services for NHS customers. Additional roles include Chairmanship at Buy It Direct Ltd. and Comet Pension Trust, and long-term responsibilities at Comet Group PLC, including Operations Director and Head of Customer Experience. Toby holds a BSc (Joint Honours) in Economics and Management from Cardiff University and began a career in marketing and retail operations.