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Abbie Battershill is a skilled digital marketing professional with extensive experience in various roles within the industry. Currently serving as the Digital Marketing & CRM Manager at Fiorucci since February 2024, Abbie has previously held positions such as Digital Marketing Manager and Assistant Digital Marketing Manager at Victoria Beckham and Selfridges, respectively. Notable achievements include developing comprehensive digital strategies encompassing PPC, paid social, CRM, SEO, and affiliates, as well as optimizing PPC channels to meet revenue targets. Early career experience includes roles at ASOS.com and Sainsbury's, along with a Marketing Assistant position at Markerstudy Insurance. Abbie holds a Bachelor's Degree in Marketing from the University of Greenwich, completed in 2016.