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Jorge Luis Jiménez has worked in a variety of roles in the digital marketing space since 2011. Jorge Luis began their career as a Marketing Research Asistant at GRUPO Bancolombia in 2011. In 2013, they moved to Omnicom Group as a Performance Analyst, where they were responsible for setting clear objectives and developing paid media strategies. In 2014, they took on the role of Digital Strategic Planner at OMD Worldwide. In 2016, they became a Digital Media Planner at Fisherman - Digital Marketing Partners, where they were in charge of the whole 360 strategies on paid media platforms. Also in 2016, they became CMO at KeepCoding\u00ae, where they created the brand strategy of the company. In 2018, they took on the roles of Head of Growth and Head of Marketing at Product School. In 2021, they became Interim VP of Marketing at Newchip Accelerator and Head of Growth at Fintonic. In 2022, they will become a Growth Marketing Professor at The Valley Digital Business School.

Jorge Luis Jiménez has an extensive educational background. Jorge Luis obtained a Bachelor in International Business from Universidad EAFIT in 2012 and a Master in Marketing from EAE Business School in 2016. In 2018, they completed a Master in Digital Marketing from Aula CM - Escuela de Comunicación y Marketing Online. Jorge Luis also obtained an ADE degree from Universidad del Norte in 2012. Currently, they are pursuing a Product Management Certificate from Product School. In addition, they have obtained various certifications from Product School, Google, IMS Internet Media Services, HubBOG "Campus For Startups" Result-based Innovation, and Zapier.