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Cheryl Alden is responsible for the overall marketing strategy at FinThrive. With more than 25 years in enterprise software marketing, Cheryl is well versed in leading teams to develop high-impact marketing and brand strategies that drive growth, improve the customer experience and optimize enterprise value. She believes technology innovation is the answer to making healthcare effective and sustainable. For Cheryl, being part of an organization that enables providers to deliver great experiences for both their patients and team members is a rewarding opportunity.