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Yalda S. currently serves as a Senior eCommerce Account Strategist at Finch, a position held since September 2018, where responsibilities include driving SEM strategies, managing PPC campaigns for medium to large eCommerce businesses, and analyzing performance metrics using various tools. Previous roles at Finch included positions as eCommerce Account Strategist, Junior eCommerce Account Strategist, and Trainee. Yalda S. also worked as a freelance translator for Global Dolmetscher and held a working student position at LafargeHolcim, focusing on market data analysis and presentation preparation. Early professional experience includes serving as a Sales Manager at Zero Clothing, overseeing sales, distribution, and customer service. Yalda S. holds a Master of Science in Business, Management, Marketing, and Human Resource Management from FernUniversität in Hagen and a Bachelor of Science from the University of Bremen.