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Thao Lai is a Performance Marketing Manager at Front Row Germany since April 2021, with a strong background in digital marketing spanning several roles since 2014. Prior experience includes serving as a Digital Marketer for various clients, including KIM NATURE and Twinings Tea, where responsibilities encompassed campaign execution, content creation, and e-commerce website development. Thao has also contributed as an Amazon Advertising Traffic Manager at Jellyfish, a Brand Manager at Educa Corp, and a Brand Executive at both TH Group and TPBank, focusing on strategic planning, project management, and market evaluation. Thao holds a Master's degree in Digital Marketing and CRM from IÉSEG School of Management and a Bachelor's degree in English for Finance and Banking from the Banking Academy of Vietnam.