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Fiona Spooner is an accomplished marketing professional with extensive experience in consumer revenue and customer engagement roles at the Financial Times since 2007. Currently serving as Managing Director of Consumer Revenue and previously as Global Marketing Director for B2C, Fiona has been instrumental in developing strategies for retention, engagement, and multi-variate testing aimed at enhancing the customer experience for both digital and print subscribers. Throughout various positions, including Director of CRM & eCommerce and Heads of Acquisition Marketing, Fiona has demonstrated a strong focus on customer acquisition and optimization, significantly contributing to the Financial Times' marketing efforts across global markets.