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Christian Ditch is a seasoned professional with extensive experience in advertising intelligence, business analysis, and brand development. Currently serving as the Head of Advertising Intelligence at Financial Times since August 2013, Christian leads a team that utilizes data to enhance strategic decisions and drive business growth. Previous roles at XCI included Co-Founder, where Christian built a polarised sunglasses brand from the ground up. Alongside these endeavors, Christian managed marketing and brand efforts for Dellissima Cakes, contributing to the company’s recognition and award success. Christian holds a Master's degree in Political Science and Government from UCL and an Executive Diploma in Digital Business from The Academy of Digital Business Leaders, along with a Bachelor's degree in Political Science and Government from the University of Westminster.