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Ardyce Taylor is a seasoned marketing professional with extensive experience in performance marketing within the B2B SaaS sector. Currently serving as the Director of Performance Marketing at Filevine since February 2021, Ardyce manages demand generation forecasts, develops strategic plans for digital customer acquisition, and leads a team of performance marketers. Previously, Ardyce held the position of Director of Corporate Digital Advertising at Inside Real Estate and has also worked in various roles focused on digital marketing and SEO for multiple organizations. Ardyce holds dual Bachelor's degrees in Natural History and Mathematics from the University of Montana.