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Elliot Grundmanis is an experienced finance executive currently serving as the Chief Financial Officer at FIKA Cannabis since March 2024 and as a Strategic Advisor at Suppli since October 2022. Previously, Grundmanis held the position of Chief Financial Officer at Hudson's Bay from April 2020 to December 2022, where strong strategic partnership with senior leadership contributed to managing a high-growth digital business amidst a challenging in-store environment. Prior roles at Hudson's Bay Company included Vice President of Corporate Financial Planning & Analysis and Capital Planning, as well as Vice President of Investor Relations, where Grundmanis was the key contact for investors and analysts while overseeing budgeting and reporting processes. Earlier experience includes positions at Infrastructure Ontario, BroadGrain Commodities Inc., UBS Securities Co., Ltd, and Zipcar Vancouver, along with a solid educational background with MBAs from the Schulich School of Business and Rotterdam School of Management, and a Bachelor's degree in Kinesiology from The University of British Columbia.