��������

Kristen Valaika is an experienced brand strategist and creative director currently serving as the Director of Innovation and Brand Concept at FIGS since January 2024, where responsibilities encompass brand vision and strategy across various domains. Prior to this role, Kristen held the position of Senior Lead for Brand Concept and Creative Direction at J.Crew since January 2021, focusing on enhancing brand image and customer connections. Previous roles include Senior Concept Designer and Brand Strategist at Urban Outfitters and Concept Designer at Gap Inc., where Kristen showcased strategic creativity through trend forecasting and brand opportunities. Kristen's career began at Anthropologie as an Assistant Concept Designer, supporting seasonal thematic vision and product strategy. Kristen earned a Bachelor of Arts in Film & Media Studies from Washington University in St. Louis in 2013.