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Kelsey Orchard, MS, is a seasoned marketing professional currently serving as the Director of Marketing & Communications at Ally Logistics since December 2021. With a strong focus on enhancing customer, carrier, and employee experiences through internal marketing, recruitment campaigns, and social media management, Kelsey has effectively established brand consistency. Prior experience includes roles at Lake Michigan Credit Union, where strategic marketing plans were developed in collaboration with internal business units, and positions at Northwestern University School of Education and Social Policy, Grand Valley State University, and Cherry Health, encompassing event coordination, communications, and marketing material creation. Kelsey holds a Master of Science in Communication Studies from Grand Valley State University and a Bachelor's degree in the same field.