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Mary Jo Hardy has over 16 years of experience in various leadership roles in the marketing and consumer insights field. Mary Jo is currently the Associate Vice President at FIFCO USA, where they are responsible for driving consumer insights, branding, and global expansion. Prior to this, they worked at North American Breweries, Inc. where they held several senior leadership roles, including Director of Insights, Innovation & Customer Marketing and Director of Craft & PAB Brands. In these roles, they focused on brand positioning, business development, and strategic planning, leading to increased sales revenue and profitability. Mary Jo also has experience in research and insight management, having worked as a Research & Insight Senior Manager at North American Breweries. Mary Jo started their career as a Consumer Insight Strategist and Media Director at Eric Mower + Associates. Overall, Mary Jo has a proven track record of driving growth and delivering results through their expertise in consumer insights and marketing strategies.

Mary Jo Hardy attended St. Bonaventure University from 1990 to 1994, where they obtained a Bachelor of Business Administration (B.B.A.) degree with a focus on Marketing. Additionally, they hold a Mindfulness Coaching Certification from Maria Kahn at Guided Mindfulness, although the specific month and year of its completion are unknown.