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Alex Tonello has extensive experience in the field of marketing services and technology. Alex currently serves as the Chief Revenue Officer at Fido, where they are responsible for leading the company's international expansion and developing its brand. In previous roles, Alex was the Head of Propositions at Experian and the Head of Partnership Development. Prior to that, they worked at Acxiom UK as the Business Development Director for Acxiom Digital. Alex's earlier work experience includes positions such as Account Director and Business Development Manager at Data Locator Group, and Senior Sales and Account Executive at Marcus Evans.

Alex Tonello has a Master of Business Administration (MBA) degree from Imperial College Business School, which they obtained from 2007 to 2008. Prior to that, they pursued a Bachelor of Arts (BA) degree in Business Management from the University of Westminster between 2003 and 2005. In 2001 to 2002, Alex studied Marketing at CIM | The Chartered Institute of Marketing, although a specific degree was not mentioned.