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Lindsay Hearne, PhD, is a Senior Customer Insights Analyst at Fidelity Life Assurance Company Limited since May 2022, bringing extensive expertise in customer experience analytics and market research. Previously, Lindsay served as a Customer Experience Analyst at Chorus NZ Limited, where notable achievements included developing a customer experience analytics dashboard and creating statistical models for targeted marketing campaigns. Prior experience also includes roles as a Market Strategist at Big Picture Marketing Strategy & Research Ltd, where Lindsay managed client accounts and oversaw market research projects, and as Head of Research at StrategiCom, leading a research team and advising on research methodologies. Lindsay's academic background includes a Doctor of Philosophy in Science, focusing on the cognitive neuroscience of synaesthesia, along with a Bachelor of Science Honours in Psychology and a Bachelor of Science in Statistics and Psychology from the University of Auckland.