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Roberta Crowell is an experienced professional in public relations and sponsorship management, currently serving as the Sponsorship Manager at the GuadaLAjara Film Festival and holding a position in dirección de comercialización y patrocinios at the FICG Festival Internacional de Cine en Guadalajara. With a background in public relations and community management at Crou Estudio, Roberta specializes in brand positioning through social media strategies, influencer collaborations, and event planning. Previous roles include PR Manager at FICG, program management at BCPeople, and public relations and marketing at Grupo Habita, where Roberta managed high-profile events for renowned brands. Roberta began a career in customer service and hotel management, demonstrating a strong foundation in guest relations. Educational qualifications include a Bachelor’s degree in Relaciones públicas, publicidad y comunicación aplicada from Universidad Autónoma de Guadalajara.