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James McCracken FCIM is a seasoned marketing professional with extensive experience in leadership roles across various organizations. Currently serving as Head of Marketing at FI Real Estate Management Ltd since September 2024, James previously held the position of Chief Marketing Officer at Apprentify, where a high-performing marketing team was assembled, resulting in significant increases in B2B and B2C leads. Other notable positions include Head of Marketing at Bruntwood, where team restructuring and a digital project were executed, and Marketing and Communications Director at Campus Living Villages, overseeing the marketing budget and leading a multidisciplinary team. James's educational background includes advanced qualifications in digital marketing and professional diplomas, complemented by a 2:1 degree in Communications from the University of Lincoln.