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Michael Leitner is an experienced professional in audience development and content strategy with a current position as Audience Development Manager at KURIER Medienhaus, where responsibilities include audience research, analytics, and bridging the gap between developers and journalists. In addition, Michael serves as a lecturer at FH JOANNEUM, teaching students about data-driven content strategies. Previously, Michael worked as an editor at futurezone.at, focusing on product and video game reviews, and contributed as a freelance journalist at notable events like Games Developers Conference and GamesCom. Michael also has experience as a Journalism Fellow at the Reuters Institute for the Study of Journalism, researching the impact of dynamic paywalls on newsrooms. Michael holds a Master of Arts in Content Strategy and a Bachelor of Arts in Journalism, complemented by a background in engineering.