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Sam Powell is an experienced design professional currently serving as Design Lead at Fertifa since January 2024 and Director at SP–DC and Archive Foundry, where the focus is on contemporary product design and bespoke type design services, respectively. Previously, Sam held roles as a Product Designer at Fare Studio and Graphic Designer at Wunderman Thompson UK. Additional experience includes freelance graphic design work for Powell co and Cult LDN + NYC, as well as a prior design role at Third Floor Design. Sam's educational background includes a Bachelor of Arts in Graphic Design from the University of Gloucestershire and a Foundation degree in Graphic Design from Gloucester College.