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Ana Beatriz Neves is a skilled digital marketing professional with extensive experience in global digital campaign management and multichannel strategies across the pharmaceutical sector. Currently serving as the Global Digital Campaign Manager at Ferring Pharmaceuticals since October 2022, Ana is responsible for harmonizing global customer engagement capabilities and ensuring compliance within the digital environment. Prior to this role, Ana held significant positions at Roche, including Digital Marketing & Content Manager and Digital Marketing Trainee, where responsibilities included managing digital lead strategies, content management for various websites, and executing disease awareness projects. Additional experience includes roles at GSK, Delnext, and HOTI HOTEIS, focusing on website management, content creation, and digital marketing campaigns. Ana holds a Postgraduate Degree in Digital Marketing & Analytics and a Master's degree in Marketing Management, complemented by a solid academic background in Hotel and Tourism Management.