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Jennifer Bonetto is a Senior Manager of Consumer Insights at Curaleaf since May 2023, specializing in the introduction of consumer insights within the organization. Previously, Jennifer served as a Consumer Insights Manager at Canopy Growth Corporation, focusing on ingestible products and employing design thinking to lead behavioral research. Prior experience includes roles at Mindshare, where Jennifer advanced from Senior Associate to Customer Strategy Associate Director and Manager, spearheading consumer insights initiatives and data-driven strategies. Jennifer also established a US-based Insights team at Ebiquity plc as an Insights Analyst and has contributed to digital media as a Digital Media Ambassador at Real Time Farms. Jennifer holds a Bachelor of Science in Media Studies from the University of Illinois Urbana-Champaign and has also studied at the University of Amsterdam.