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Brian Backer, CAP, currently serves as the Senior Director of Marketing Operations and Optimization at Ferguson since April 2022, following a tenure as Senior Director of Marketing Analytics and Insights. Prior to Ferguson, Brian held multiple senior positions at LiveVox from March 2018 to April 2022, contributing as Senior Director of Analytics and Director of Data Analytics. Brian's career at UPS spanned from April 2014 to March 2018, where responsibilities included Director of Customer Analytics and Marketing Technology, as well as Segment Marketing Manager for Industrial Distribution. Brian began work at CFI Group in July 2006, progressing from Consultant to Program Director for the High Tech Consulting Practice before moving to Polaris Marketing Research and then Allison Research Technologies, where Brian held analytical roles. Educational credentials include a BBA in Management Information Systems from The University of Georgia, an MBA in Marketing from Georgia State University, and postgraduate coursework in Applied Statistics at Kennesaw State University.