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Satu Puumala is an experienced professional in digital sales, marketing, and customer experience with a strong background in managing teams and developing customer relationship management strategies. Currently, Satu serves as Digital Sales and Channels Lead at Fennia, where responsibilities include digital sales and tactical digital marketing. Previous roles encompass leading customer experience and marketing initiatives at S-Pankki, CRM development at Musti Group, and extensive experience in various marketing and CRM positions at VR Group and TeliaSonera. Satu holds a Master’s degree in Marketing from the Helsinki School of Economics and has pursued additional credentials in project management and leadership. A commitment to personal fitness is also evident through certifications as a Pilates and Zumba instructor.