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Anna Salminen is a seasoned professional in service design and user experience, currently serving as Service Design Lead at Fennia since April 2021. Prior experience includes roles as Senior Service Designer at Helen and Senior Designer at Veikkaus Oy, where focus was on developing design systems. Anna also worked as a Senior Designer at Raha-automaattiyhdistys, RAY, contributing to user experience, service, and industrial design. Early career experience includes industrial design roles at ONdesign Italy and GE Healthcare, along with a design internship. Anna holds a Master of Arts in Industrial and Strategic Design from the University of Art and Design Helsinki and a Bachelor of Arts in Industrial and Strategic Design from the same institution.