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Alex Lee has been working in the marketing and advertising industry since 2001. Alex began their career as an Account Executive at Lowe & Partners Sdn. Bhd., where they managed the portfolios of HSBC, Sanyo, Olympus (Cameras), Winston - JTI, and two Carlsberg brands. In 2003, they moved to TBWA-ISC Malaysia as an Account Manager, where they were responsible for the portfolios of IKEA, IKANO Power Centre and two brands from Effem Foods. In 2005, they joined DiGi Telecommunications as an Associate, Marketing Communications, where they were responsible for direct and coordinate marketing campaigns, on-ground event branding & activities, and strategizing and running campaigns. In 2008, they moved to Always Marketing Services in Beijing as a Retail Services Director, where they worked on the Nokia account and had exposure to the biggest and fastest growing, and segmented consumer market. In 2010, they joined Flying Frogz as a Consultant & Partner, where they were responsible for consulting and creating website programming, design, and development, and conceptualizing mobile applications/games. In 2012, they moved to McCann - Erickson as a Brand Director, where they were responsible for the overall planning, leadership, and direction of marketing efforts, and or web development. In the same year, they also joined Event Plus Sdn Bhd as a Consultant, where they were responsible for creation & preparation of events proposals, events budgeting, planning, execution, and management. In 2017, they joined Krest PLT (LLP), Safe Harvest Sdn Bhd (PLC) as a Director. Most recently, in 2019, they joined Fefifo as a Country Manager & Agricultural Operations.

Alex Lee attended Curtin University from 1999 to 2001, where they obtained a degree in Mass Communications with a focus in Advertising, Film & Television.