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Essam Abbas is an experienced commercial manager with a strong background in marketing and sales, currently serving at feel22 since September 2021. Prior to this role, Essam held positions including Marketing and Sales Manager at Vini International, where responsibilities encompassed recruiting and training staff, managing performance appraisals, and contributing to strategic marketing plans. As Perfumes & Cosmetics Division Manager at Seif Group, focus was on business profitability and market trends, alongside managing supplier contracts. Essam has also led health and beauty initiatives at souq.com and managed various luxury brands at Mazaya and Hussein Bakry Gazzaz & Co. Educational qualifications include a Bachelor's degree in Business Administration from Tanta University.