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The Marketing and Product Management team at Fedrigoni is responsible for driving the strategic positioning and promotion of the company’s specialty papers and self-adhesive labels. This team works collaboratively to develop marketing strategies, oversee product development, manage pricing, and analyze market trends to enhance customer engagement and drive sales across various regions, including a focused approach to the Asia Pacific market. Additionally, they handle marketing communications and e-commerce initiatives to effectively showcase Fedrigoni’s unique product offerings.