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João Silva is a seasoned marketing and data analyst with extensive experience across various sectors. Currently serving as a Marketing Analyst at FedEx since January 2025, João previously held positions as a Data Analyst at Wise Pirates and its sub-company InnerData, where focus was on enhancing account opening processes and managing large datasets. Prior to that, as a Digital Marketing Analyst at ExpressGlass, João optimized data visualization and created dynamic dashboards for strategic planning. Early career experience includes a marketing trainee role at Tintas 2000, developing marketing plans and creating content using Adobe Creative Cloud tools. João holds a Master's degree in E-Commerce from Instituto Superior de Contabilidade e Administração do Porto and a bachelor's degree in Marketing from the same institution, complemented by an Erasmus program at Czech University of Life Sciences Prague.