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Roberta Broch is an accomplished professional with extensive experience in external relations, journalism, and editing. Currently serving in External Relations at Federfarma since February 2021, Roberta previously held editorial roles at Editoriale Duesse from 2008 to 2020, where responsibilities included writing and editing articles for B2B magazines, managing social networks, and contributing to digital marketing efforts. Earlier, Roberta gained valuable experience at Hill & Knowlton as an account executive and executive assistant, handling executive support, media relations, and copywriting. Beginning their career as a journalist at Sole 24 Ore Business Media, Roberta focused on the ICT market. Roberta holds a Master in E-commerce and Business Online from Il Sole 24 Ore and education credentials from IULM University.