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Melissa Mapatano is an experienced marketing and communications professional with a strong background in developing and implementing integrated marketing campaigns, market research, and brand engagement. Currently serving as Responsable Junior Stratégie Marketing et communication at Fédération vaudoise des entrepreneurs, Melissa focuses on minimizing campaigns and enhancing client engagement through targeted content creation and metric analysis. Previous roles include positions at RIMMOCASA Sàrl, KHEOPS Technologies SA, Sportunity, Holistic Health Organization, and Color my Geneva, where Melissa honed skills in visual identity, SEO, community management, public relations, and event organization. Academic credentials include a Master in Humanités Numériques from the University of Lausanne and dual Master's and Bachelor's degrees in Sociology from the University of Geneva.