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Will Radford is currently the Head of Content & Channels at Fédération Internationale de l'Automobile, leading digital communications and content for various motorsport events. With a background in digital media and content production, Will has held positions at companies like Barilla Group, CI Group, and Aston Villa Football Club. Will also has experience working with Red Bull, Discovery Networks Europe, and the BBC, where Will managed and developed digital projects and produced content for various platforms. Will holds a mini-MBA in Business Foundations from Smartly Institute, a degree in Digital Marketing from Squared Online, and a 2:1 (Hons) degree in Social Sciences from The Nottingham Trent University.