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Craig Edmondson is currently working as the Chief Commercial Officer at Fédération Internationale de l'Automobile. Prior to this, Craig has held various leadership roles such as CEO of Esports at Zwift, Chief Commercial Officer at Fnatic, and Chief Commercial Officer at W Series. With a background in marketing and brand management, Craig has worked with top global sports properties and corporate businesses, contributing to their growth and digital transformation. Craig has also provided advisory services to private equity funds, live streaming platforms, and influencer marketing start-ups. Craig's extensive experience in sports, gaming, and entertainment industries highlights their expertise in strategic planning and commercial development.