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Nivedita Lahiri is a seasoned marketing and advertising professional with over 17 years of experience in various leadership roles across prominent agencies. Currently serving as Senior Vice President at FCB Ulka since September 2024, Nivedita has previously held positions such as Senior Marketing Manager at NITCO LIMITED, Vice President at Network Advertising, and Associate Vice President at L&K Saatchi & Saatchi. Nivedita's expertise encompasses integrated marketing strategies, with significant contributions to brand management at Grey Group and JWT, in addition to foundational roles at Ogilvy & Mather and other notable firms. Nivedita holds a BMM degree in advertising from St. Xavier's College and is recognized for a strong background in client servicing and account management.