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Luca Pedroni's work experience began in 2005 as a Seller and Responsible for Gardening Equipment at OBI. From 2007 to 2010, they had various roles including Founder and Owner of Mybikeonline.ch, and Digital Marketing Consultant and Project Manager at Terrenobili.com. In 2010, they served as a Group Consultant at Evolve Srl. From 2011 to 2013, Pedroni worked as an External Marketing Consultant and Project Manager at Crystal Nails Switzerland. From 2013 to 2017, they were employed at Radiotelevisione svizzera (RSI) as a Sports Journalist and later as a TV Title Designer and Copywriter. In 2017, Pedroni joined FC Lugano as the Chief Marketing Officer until March 2022. Currently, they hold the position of CTO & Head of Content at FC Lugano, overseeing marketing campaigns and managing the newsroom, content marketing, and digital channels.

Luca Pedroni completed their Msc in Marketing from USI Università della Svizzera italiana between 2009 and 2011. Prior to that, they obtained a Bachelor's degree in Communication Sciences from the same university between 2005 and 2008. Their education journey started at SCC Scuola Cantonale di Commercio Bellinzona, where they completed their High School education from 2000 to 2004, focusing on subjects such as Accounting, Economics, Business Communication, and Languages.