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Felipe Novoa is the CEO and Co-Founder of Favik. Felipe was previously a Professor of Social Entrepreneurship at Colegio de Estudios Superiores de Administración from January 2016 to December 2016. From July 2018 to February 2021, they were a Member Board Of Directors at Construyendo Ecofuturo, a construction company based on sustainability principles. From January 2015 to December 2015, they were a Member Board Of Directors at Club Entrepreneurs For The World / Emprendedores por un mundo mejor, where their family did a road trip around the world (literally), one year, 31 countries, same car and more than 60.000km building a social entrepreneur network. From October 2014 to August 2016, they were the Co-Founder of Connecting Ideas, a platform that connects entrepreneurs with main distribution channels Like Éxito, Jumbo, Alkosto, Surtifruver, Petrobras, Tiger Market, On The Run and many others. Felipe is also a Speaker at One World from January 2014 to September 2021 and Professor of "Building Business Of The Future" at Universidad de La Sabana from January 2014 to December 2015.

Felipe Novoa has an engineering degree from Universidad de La Sabana and a certification in LF4 from Latitud.

Some direct reports include Hoovert Arredondo - CTO & Co-Founder, Juanita Guerrero - Head of Marketing & Brands, and Victoria Santamaria - Head of Finance & Administration.