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Daisy Morin is a seasoned professional in design research and strategic consulting, currently serving as a Senior Consultant at Fathom Consulting and as a Senior Advisor and Founding Member at WorkFour. Previously, Daisy held the position of Design Strategist and Service Designer at Philips, where contributions included co-developing award-recognized healthcare service concepts and enhancing service delivery strategies. Daisy's background also includes significant roles at Year Up, where leadership in innovation and marketing drove substantial organizational growth, and an educational foundation in film and media studies, integrated marketing, and service design from esteemed institutions.