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Lina A. Lafortune, FCIM, is a seasoned marketing professional with extensive experience in strategic practice development and client account management. Currently serving as Global Senior Manager at Fasken since 2016, Lina leads the Global Marketing Team and is responsible for the growth and brand strategies of key practices, focusing on strategic account management for top client accounts. Previously, Lina has held positions including Vice President and Co-Founder of ROMY + JACOB WORLD, where comprehensive B2B and B2C brand strategies were developed, and Senior External Consultant roles at various organizations providing actionable brand roadmaps. Lina's educational background includes a Bachelor of Commerce in Marketing from McGill University and additional studies in marketing and leadership coaching.